Talent Formation

Brand Identitiy | UI & UX Design 


Brand exercises make big decisions easier.

The point of these exercises, it turns out, is to make the abstract idea of a brand into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.


Logo Derivation

Everything starts from Ikigai (生き甲斐) a Japanese concept that means „a reason for being.“ The word „ikigai“ is usually used to indicate the source of value in one’s life or the things that make one’s life worthwhile. The word translated to English roughly means „the reason for which you wake up in the morning.“


Platonic Solids

The Ikigai model was abstracted, using the platonic solids to design a modular logo grounded on the idea that the closed surface groups stand associatively for the formation of talents into an expert team.


Color Significance


Typefaces


Modular Logo


User Interface


Stationary

*References courtesy of pooliestudios.com, thank you Alex!